On September 3, one of the important events in the 2021 China International Fair for Trade in Services (CIFTIS), "Trademark Protection Helps Chinese Enterprises 'Go Global' – International Seminar on the Promotion of Madrid International Trademark Registration System", was held by Beijing Municipal Intellectual Property Office and WIPO Office in China in the China National Convention Center. DU Yanxia, a Unitalen partner, was invited to deliver a keynote speech on the Seminar.

DU Yanxia spoke on "Suggestions and Practical Skills on Application Filing Through the Madrid International Trademark System", and then attended the high-level dialogue where the attendees exchanged ideas on development trends, latest dynamics and relevant business of the Madrid International Trademark System, and discussed the work on brands’ international operation and protection, helping Chinese users understand the international trademark registration system and enhancing the enterprises' awareness on overseas IP layout and protection.