On October 27, 2016, China International Trademark & Brands Festival, hosted by China Trademark Association (hereinafter as CTA), was held in Kunshan Jiangsu. Vice Chairman of the Standing Committee of the National People's Congress, Deputy Secretary-General of WIPO, Deputy Chief of State Administration for Industry and Commerce, and Chief of US Patent Office attended the event. Unitalen delegates led by Director Zehui Yu attended the event along with 1,500 trademark professionals, scholars, business representatives and branding professionals.

By the opportunity of the event, CTA held the selection session for the first “trademark leaders” ever and Mr. Yu, Unitalen Director, was elected as one of the winners.